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Facebook is big. As the largest social network in the world, it has more than 1.94 billion monthly users and is growing every day. With such a large user base, ignoring Facebook really isn’t an option for most businesses anymore. Your ideal market is most likely using Facebook nearly every day. The question is: how do you target all of those users?

The good news is that the Facebook advertising platform allows us to zero in and specify the type of people you’re looking for. You can target by location, demographics, age and interests.

Who's on Facebook?

Facebook may have started out as a social network for college students, but, by now, nearly everyone with an internet connection is using it. The minimum age requirement is 13, and there is reason to believe it is being used by all other age groups.

Facebook doesn’t publicly release data on their most popular age group, but a survey by Pew showed that social networking is most popular with the 18-29 age group. Its popularity decreases with age. It is least popular with those 65 and older.

We can assure you that, no matter what age group you’re targeting, there will be more than enough of those users on Facebook.

How do We Market on Facebook

Facebook has three tools (pages, ads, and groups). Each of these options have their own purpose, and they can be combined for greater reach.


Facebook pages are similar to profiles, but for businesses, organizations, and public figures. Users can “Like” a page, which means they’ll automatically receive updates from that page in their news feed. Users also have the option to “Like” a page but not follow it. (Users also can follow some profiles.)

While profiles require a mutual relationship between friends, pages can be liked by anyone, without a requirement for the page creator to accept a fan. They also don’t have a restriction on the number of friends/fans they can have (unlike profiles, which are limited to 5,000 friends).


Facebook Ads are a more aggressive way of marketing, they get A LOT more eyes but they also cost more but again no business grows by saving money but by investing money. Ads can be targeted at specific geographic areas, ages, education levels, and even the types of devices used for browsing. Facebook also lets users close ads they don’t like so the market doesn't get annoyed and “Like” a page right beneath an advertisement.


Facebook groups are similar to discussion forums, but with additional features that pages and profiles have (like a wall). We create groups related to your industry or product offerings as a way to reach out to potential customers.

How to Create the Right Strategy

It's more than just making posts on Facebook and tagging your company in them. Pure self promotion will create more disinterest rather than interest. It's about listening and connecting with the audience.

At Ryerson Digital we interact with the audience directly, respond to any customer service queries, respond to any comments showing your target audience that you care and that you're there for them which gives them that much more confidence to becoming a long term customer.

We keep up with the latest trends in your industry and interact in discussions causing even more people to notice your brand.

It's more than just making posts on Facebook

"Pure self promotion will create more disinterest rather than interest."

How can we help you?

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